Press Release

Toy Value and Extended Play Bring Joy This Season to Kids and Parents

BJ's Celebrates a Bustling Season of Toy Savings

November 11, 2010 7:55 AM EST

NATICK, Mass., Nov. 11, 2010 -- Joy is a toy from BJ's Wholesale Club – this holiday season's value venue. According to the Toy Industry Association, toy shoppers in 2010 are looking for playtime gifts that are reasonably priced and offer extended play like building sets and games that let kids of different ability levels play together. BJ's makes holiday wishes come true with toy categories that fit the bill: Under $25 Toys, such as Kung Zhu™ Battle Hamsters; Extended Play, including Lincoln Logs® Old West Trading Post®; and Games for All Ages, such as the WowWee™ Paper Jamz™ Instant Rock Star.

"The value hunter will be in his or her element at BJ's this season as we're stocking a wide range of toys with exceptional savings," said Chris Neppl, Executive Vice President of Merchandising at BJ's Wholesale Club. "Shoppers are more keen than ever on value, and at BJ's, they can find gifts that will delight family members of all ages – as well as take extra joy in the savings they realize."

Make this holiday a season of toy savings at BJ's with playtime gifts including:

Fantasy Figures

  • Kung Zhu™ Battle Hamsters, Battle Arena and Battle Armor or Vehicles – Start with the battle arena and then choose hamsters, armor and vehicles for all-out battle action.  Ages 3+.
    • Kung Zhu Battle Hamsters ($6.99)
    • Kung Zhu Battle Arena ($24.99) Also available on
    • Kung Zhu Battle Armor ($6.99)
    • Kung Zhu Battle Vehicles ($12.99)
  • Zhu Zhu Pets™ Giant Sky City Mall Playset ($89.99)Treat your Zhu Zhu to a fun-filled shopping trip. See a drive-in movie, ride the elevator and more.  Playset includes two Zhu Zhu hamsters.  Ages 2+. Playset is exclusive to BJ'sZhu Zhu Pets are sold individually for $6.99.
  • Disney® Collection Figurines Special Edition 29-piece Set ($19.99) – For a limited time, get 29 new and classic Disney princess, heroes and villains in one must-have set.  Ages 3+.  Also Available on The figurine set is exclusive to BJ's.

Active Adventurers

  • Discovery Kids® 3-piece Indoor/Outdoor Adventure Play Tent Set ($19.99) – Tent and tube combo pops up without tools; great for active fun or quiet time.  Also available on  The tent configuration is exclusive to BJ's.
  • Discovery Kids® Digital Photo/Video Cameras, Purple and Pink or Blue and Green ($27.99)Sturdy, dual-grip camera with 1.5'' LCD display shoots real digital photos or video.  Digital software and USB cable included.  Ages 3+.

Learning and Loving It

  • LeapFrog® Tag™ Learn-to-Read Super Set with 12 Books, Pink or Green ($59.99) – Award-winning touch-and-talk reader helps kids love reading.  Ages 4-8.
  • LeapFrog® Leapster Explorer™ with Bonus Leaplet™ Download Cards Featuring The Penguins of Madagascar ($79.99) – Handheld encourages daily learning with fun tutorials, games, e-books, videos and more. Automatically adjusts to a child's pace.  Ages 4-9.  Also available on
  • Fisher-Price® iXL™ Learning System Gift Set with Disney Pixar® Toy Story  or Disney Princess Software ($79.99) – Play games, read ebooks, listen to MP3s and more.  Pre-loaded software for instant fun.  Ages 3-7. 

Creative Kids

  • Art 101™ 196-piece Art Set ($12.99) – Learning guides teach drawing and painting. Two-sided easel with art supplies, supply case.  Ages 6+. Also available on
  • WowWee™ Paper Jamz™ Instant Rock Star ($34.99) – Perform three hit songs like a rock star or explore open-ended play.  Three jam modes, built-in speaker, earphone/speaker jack, amplifier and strap.  Ages 8+. A must-have toy this holiday season.

Robot Buddies

  • Prime-8™ Gorilla Robot Bonus Pack ($79.99) – Ready for action, Prime-8 runs on speedy ape arms and interacts in eight play modes.  He will even battle other Prime-8s (sold separately). Ages 6+.  Also available on The Bonus Pack is exclusive to BJ's.
  • Penbo® Lovable Interactive Penguin Robot ($59.99) – Adorable Penbo waddles, dances, sings and has a surprise inside – two cute Bebes.  Ages 4+.  Also available on The Bonus Pack is exclusive to BJ's.

Transportation Treats

  • Thomas & Friends® First Wooden Train Set ($99.99) – Sturdy track and chunky vehicles for little engineers.  Use with Thomas wooden railways.  Ages 18 months and up.  Also available on
  • Playful Plush Rocking Horse ($39.99) – Soft 29'' horse with realistic sounds, accessories, head, and tail motion.  Assorted colors.  Ages 3+. 
  • Little Tikes® School Bus Activity Gym ($89.99) – Glide down the slide, spin the wheels or play on the dashboard while learning letters, shapes and more.  Ages 1 ½-4.  Also available on

From Kitchen Sink to Marble Mania

  • Step2® LifeStyle Complete Chef's Kitchen with 36-piece Accessory Set and Electric Sounds ($99.99) – Kitchen comes with 10-piece food set, pots and pans, spices and more.  Ages 2+.  Also available on
  • Zoobles!™ Gift Pack with Carry Bag ($21.99) – Shy Zoobles curl into balls until placed in their Happitats.  Five zoobles with one single and two double Happitats.  Ages 4+.
  • Lego® Atlantis, Toy Story® or Star Wars® Kits ($19.99-$69.99) – Build Anakin's speedster from Episode IV, Buzz Lightyear, Toy Story Train, the Atlantis submarine and more.  Ages 7-14. 
  • Lincoln Logs® Old West Trading Post® ($39.99) – Create a fun, Wild West Trading Theme with 200 pieces of real wood and plastic accessories.  Ages 3+.
  • Techno Gears Marble Mania Dual Velocity ($39.99) – Engage children for hours with more than 400 exciting construction pieces to build and operate their own marble run!  Contains two spring-loaded marble launchers, dual tracks, spinners, channels, mills, funnel, pendulum, gears, 3-D connectors and much more.  Ages 8+.  Also available on

Gifts for Gamers

  • X-BOX 360 4GB System ($199.99) – X-BOX 360 Kinect-Ready is easy-to-use. Kinect gets everyone off the couch and moving, laughing and cheering. See a ball? Kick it. Want to join a friend in the fun? Simply jump in. It has 4 GB internal memory, built-in Wi-Fi, and it's whisper quiet.
  • Sony 320 GB Playstation Sports Championship Move bundle ($394.99) – The PlayStation Move places you in the game through ultra-sensory precision.  Challenge friends online, download games, movies and more, with PlayStation Network.  Watch high-definition movies via the included Blu-ray player and enjoy immersive 3D games with your PS3 system on your 3DTV.
  • Inflatable Wii Kart for Mario Kart gaming ($29.99) – Whether drifting around corners, road racing or just speeding through your favorite racing game, you can now maneuver your way through obstacles with the Inflatable Kart. This comfortable seat is strong and durable.  It's safe for adults and children and is Wii MotionPlus Compatible – Essential for Wii Racing Games.  Made of inflatable material, the Kart is for indoor use and supports up to 300 pounds.  The steering wheel houses Wii remote.

About BJ's Wholesale Club

BJ's is dedicated to providing members with high-quality, brand-name food and merchandise at prices that are significantly lower than supermarkets, supercenters, department stores, drug stores and specialty retail stores.  BJ's carries the most product variety of any wholesale club with more than 7,000 items, including supermarket-sized staples, USDA Choice meats and stock-up items. BJ's is the only wholesale club to accept all manufacturers' coupons and for greater convenience, offers the most payment options including EBT.

Headquartered in Natick, Massachusetts, BJ's Wholesale Club, Inc. is a leading operator of warehouse clubs in the eastern United States.  The Company currently operates 190 clubs and 105 gas stations in 15 eastern states.  Learn more and shop online at or for exclusive content visit and

SOURCE BJ's Wholesale Club