Press Release

Three Military Families' Holiday Wishes Come True

BJ's Wholesale Club Plays Santa at Surprise Celebration

December 23, 2013 7:10 AM EST

WESTBOROUGH, Mass., Dec. 23, 2013 -- BJ's Wholesale Club was so touched by the recent generosity and overall spirit of giving demonstrated by people and other companies this holiday season that they decided to "pay it forward" to three military families in the Fort Bragg-area. The company surprised military families living on the North Carolina Army base with the holiday of their dreams from the Fayetteville BJ's club.

The military families were contacted with the help of the local USO, the nonprofit organization that provides programs and services to U.S. troops and their families, and were invited to BJ's Wholesale Club for an exclusive meet and greet with Santa and a free membership. As the families visited with Santa, sharing their holiday wishes, BJ's "elves" scouted the club to locate the gifts the families asked for. As the families left the festive holiday event, the gifts they had wished for were waiting for them— talk about holiday cheer!

"BJ's Wholesale Club has been truly inspired by the acts of kindness this holiday season, and we wanted to contribute," said Laura Sen, CEO of BJ's Wholesale Club.  "Throughout the year, BJ's is dedicated to the communities we serve and thought this was the perfect way to spread additional holiday joy, while at the same time honor some of our brave military families."

About BJ's Wholesale Club
BJ's is dedicated to providing members with high-quality, brand-name food and merchandise at prices that are significantly lower than supermarkets, supercenters, department stores, drug stores and specialty retail stores.  BJ's carries the most product variety of any Membership club with more than 7,000 items, including supermarket-sized staples, USDA Choice meats, all-natural and certified organic products and stock-up items. BJ's is the only Membership club to accept all manufacturers' coupons and for greater convenience, offers the most payment options including EBT.

Headquartered in Westborough, Massachusetts, BJ's Membership Club, Inc. is a leading operator of warehouse clubs in the eastern United States.  The Company operates 201 clubs and 114 gas stations in 15 eastern states.  Learn more and shop online at or for exclusive content visit and

Media Contacts: Carly Sanders
Tilson PR
(561) 998-1995

Kelly McFalls,
BJ's Wholesale Club
(774) 512-5961

Video with caption: "Three military families' holiday wishes come true when BJ's Wholesale Club plays Santa at a surprise celebration in North Carolina." Video available at:

SOURCE BJ's Wholesale Club