Press Release

'Smart' Toys a Wise Buy for Children on Holiday Shopping Lists

Virtual Pets, Indoor Adventure Bikes and Digital Entertainment Top the List

November 8, 2007 10:10 AM EST

NATICK, Mass., November 8, 2007 -- It is no wonder your child, grandchild, niece or nephew can navigate the Internet faster than you can or teach you how to use your own personal electronics...they have plenty of educational technology toys at home. According to a recent study released by the Consumer Electronics Association and Toy Industry Association, three quarters of consumers who bought an electronic toy in the past year were compelled by its educational value.

The study further reveals that consumers are expected to spend $2 billion on electronic toys for children ages 0 - 15 years in the next 12 months, with the majority of recipients (58%) being boys. Topping the list of most popular toys were radio controlled toys, DVD games and electronic learning aids.

BJ's Wholesale Club, a leading warehouse club in the eastern United States, offers the latest tech-savvy toys for kids -- at every day low prices -- just in time for the holidays.

Webkinz (Ages 6 - 13) -- Leading the pack of must-have toys for the holidays this year are Webkinz. Kids can now learn to use the computer and internet with Webkinz pets, lovable plush pets that each come with a unique Secret Code that lets you enter Webkinz World and play with a virtual version of your pet. ($11.99)

Fisher Price(R) Smart Cycle (Ages 3-6) -- Bring the arcade experience home and get ready to take kids on learning adventures like no other. Plug the Smart Cycle right into a TV and as the child pedals, favorite character friends guide him or her through learning discoveries, games and even exciting races. ($89.99)

Fisher Price(R) Kid-Tough(TM) Digital Camera with Bonus 128MB SD(TM) Card (Ages 3+) -- What a perfect way for kids to get creative by taking, viewing and even downloading their own images! Features a 1.6" color LCD preview screen that lets kids instantly see the pictures they've taken; two-eye viewing which makes it easy to look through the viewfinder; sturdy, dual handgrips for a steady shot; big buttons that make it easy for little hands to use; storage space for 60 images; a "bonus card" that will hold an additional 142 images; controls are simple for kids to understand -- no reading required; Best of all, it's built with a durable, kid-tough(TM) design. ($59.99)

RipRoar Creation Station (Ages 8+) -- Perfect for budding directors, actors, or kids who just want to explore creative options. RipRoar's Creation Station is an all-inclusive system for setting up, filming, editing, and uploading videos to You Tube or other online video sharing sites. Hardware includes a full-resolution camera, tripod, and green screen--simply hang the screen, point the camera at it, and start filming. Then use the integrated software and included CD to edit the action, replace the green screen with background images, drop in sound or visual effects, and add music. ($79.99)

Generation ME(TM) Text n Talk Walkie Talkies (Ages 5+) -- Loaded with cell-phone style features, these next-generation walkie talkies not only offer exceptional sound, but let kids send and receive text messages. With a huge 1,000 foot range, four channels, and 10 pre-set text messages, these walkie talkies feature a keypad, LCD screen, message alert, and belt clip. ($19.99)

For Club locations or to shop online visit

About BJ's Wholesale Club

BJ's Wholesale Club is dedicated to providing its members with high- quality, brand name merchandise at prices that are significantly lower than the prices found at supermarkets, supercenters, department stores, drug stores and specialty retail stores. BJ's offers low BJ's Member Pricing on a huge selection of top-brand apparel and accessories, small appliances, consumer electronics, fine jewelry, groceries and other quality merchandise.

Headquartered in Natick, Massachusetts, BJ's Wholesale Club, Inc. is a leading operator of warehouse clubs in the eastern United States. The Company currently operates 175 clubs and 99 gas stations in 16 eastern states. Learn more about BJ's Wholesale Club at


SOURCE: BJ's Wholesale Club

CONTACT: Jackie Guzman of Tilson Communications, +1-561-998-1995,; or Sharyn Frankel of BJ's Wholesale Club,