Press Release

Ice Cream for Breakfast? The Sneaky Chef Offers up Fun AND Healthy Back-to-School Meal Ideas for Less at BJ's Wholesale Club

August 20, 2009 8:10 AM EDT

NATICK, Mass., August 20, 2009 -- Imagine sending kids back to school with ice cream for breakfast, pizza for lunch and chips and dip for a snack. . .all the while filling their bellies and brains with whole grains, veggies, fruits and vitamins at a savings of more than 30 percent* percent off supermarket prices. Sounds impossible.

But Missy "The Sneaky Chef" Lapine, author of The New York Times best seller "The Sneaky Chef: Simple Strategies for Hiding Healthy Foods in Kids' Favorite Meals" and BJ's back-to-school expert, is showing parents how to prepare kids' favorite junk foods with healthful ingredients hidden inside, all available at BJ's Wholesale Club -- the one-stop shop for everything back-to-school. These easy dishes will send picky kids running to the head of the class...and the lunchroom.

According to a November 2008 Harvard Medical School survey entitled Impact of School Breakfast on Children's Health and Learning, children who eat breakfast do better academically and emotionally in school, resulting in better grades, behavior and attendance. Kids who eat more nutritious foods, like fresh fruits and veggies, have improved attention span and more balanced behavior and moods.

"All parents want to arm their kids with the tools they need to succeed as they head back to school," said Chris Neppl, Executive Vice President of Merchandising at BJ's Wholesale Club. "While many families are on tight budgets this year, stocking up on the back-to-school essentials is economical and convenient with BJ's Wholesale Club's wide assortment of fresh meats, vegetables and fruits, filled with healthy vitamins to sneak into their favorite foods."

"In addition to the health benefits of the Sneaky Chef recipes, many of the meals can be made for less than $2 per person," said Missy "The Sneaky Chef" Lapine. "By shopping at BJ's Wholesale Club, families can also sneak in the savings, making healthy meals that can also result in some hefty value."

Sneaky back-to-school dishes include:

  • Breakfast Ice Cream- Turn berries, yogurt, milk and bananas into a frozen ice cream parlor treat that will keep them satisfied all morning. And make enough for a week in one food processor.
  • Pizza Party- Kids won't even know that their favorite lunchtime meal is filled with whole grains, veggies, calcium and more. They'll love the portable handheld shape.
  • Take a Dip- Students can snack on homemade crunchy corn "chips" and an assortment of healthy dips that taste sinful such as Half-and-Half Ranch, PB & Hummus Dip, and Strawberry Cheesecake Dip.

For complete recipes, click here. For more "sneaky" tips, additional information or to arrange an interview, please contact Britt Monroe at or 561-998-1995.

About BJ's Wholesale Club

BJ's Wholesale Club is dedicated to providing its members with high-quality, brand name merchandise at prices that are significantly lower than the prices found at supermarkets, supercenters, department stores, drug stores and specialty retail stores. BJ's offers low BJ's Member Pricing on a huge selection of groceries, top-brand apparel and accessories, small appliances, consumer electronics, fine jewelry, and other quality merchandise.

Headquartered in Natick, Massachusetts, BJ's Wholesale Club, Inc. is a leading operator of warehouse clubs in the eastern United States. The Company currently operates 184 clubs and 103 gas stations in 15 eastern states. Learn more about BJ's Wholesale Club or shop online at

About The Sneaky Chef

The Sneaky Chef is the brainchild of Missy Chase Lapine, whose New York Times bestseller, The Sneaky Chef: Simple Strategies for Hiding Healthy Foods in Kids' Favorite Meals (Running Press, April 2007) inspired a whole new brand in the healthy eating/lifestyles category. Missy is the former publisher of Eating Well magazine and the founder of a natural baby product line Baby Spa . She is a member of Parenting Magazine's team of experts, "The Mom's Squad" and has been a cooking instructor at New York's finest culinary schools. She serves on the Children's Advisory Council of Morgan Stanley Children's Hospital of New York-Presbyterian where Sneaky Chef recipes are served to patients. Missy's second book, The Sneaky Chef: How to Cheat on Your Man in the Kitchen, was published in April, 2008, and the highly anticipated third book in the Sneaky Chef series, The Sneaky Chef to the Rescue, debuted in April 2009. Learn more at

*30 percent savings is compared to supermarket prices and is based on the per unit price of a market basket of items. Savings may vary based upon market area and items purchased. Research conducted by Warehouse Club Focus, October 2008.

SOURCE: BJ'S Wholesale Club, Inc.

CONTACT: Britt Monroe for BJ's Wholesale Club, +1-561-998-1995,, or Kelly McFalls of BJ's Wholesale Club,