Press Release

French Skincare Line Debuts Exclusively at BJ's Wholesale Club

Altaire Offers an Anti-Aging Treatment for Tired & Stressed Skin

December 8, 2005 8:15 AM EST
NATICK, Mass. -- BJ's Wholesale Club announces the debut of Altaire, a technologically advanced French skincare line which will be sold exclusively at BJ's Wholesale Club. Developed in Paris by Kelemata Group, owners of Perlier and Orlane and one of the world's largest privately held beauty companies, Altaire is comprised of six complementary products that work together in order to enhance a woman's natural beauty and keep her looking youthful beyond her years. Rich in vitamins, Altaire's exclusive formulations penetrate the skin to decrease the signs of aging while rejuvenating tired and stressed skin.

"We are incredibly excited to be the only retailer selling Kelemata Group's new skincare line, Altaire. A majority of our Members are women who are busy taking care of the family while working full-time; with so little time, sometimes she's the last one on her list of people to take care of," said Karen Stout, Executive Vice President of Merchandising at BJ's Wholesale Club. "Today, we're offering her an upscale beauty regimen that is comparable to the very best luxury brands in the marketplace at an affordable price. Finally she can take advantage of fulfilling all of her beauty needs while shopping for the rest of the family."

Altaire's six products include:

  • Cream Cleanser -- Gently eliminates makeup and impurities while hydrating the skin (250ML; $12.99)
  • Firming Facial Toner -- Completes the cleansing process and prepares skin for further treatment (250ML; $12.99)
  • Youth Vitamin Day Cream -- Hydrates, repairs & revitalizes the skin (50ML; $19.99)
  • Repairing Night Cream -- Protects against toxin build-up while energizing the skin (50ML; $19.99)
  • Ageless Firming Serum -- Soothes skin and restores radiance (30ML; $24.99)
  • Time Fighting Eye Cream -- Prevents and diminishes the appearance of dark circles and puffiness (15ML; $24.99)

"Kelemata Group has been in the business of making the very best in skincare for over 75 years. Our research teams in both Paris, France and Torino, Italy develop the most advanced scientific formulas in anti-aging treatment. We have carefully developed Altaire using botanical ingredients and vitamin formulations that are effective in helping to protect, repair and rejuvenate the skin," explains Jack Sandbach, Chief Operating Officer with Kelemata Group.

Altaire is a versatile anti-aging line that can be used by all skin types. Some of the essential vitamins found in these products include:

  • Vitamin A: accelerates the repair and stimulates cellular regeneration
  • Vitamin E: protects the skin from harsh environmental factors and stress
  • Vitamin B5: regenerates the skin's surface
  • Vitamin C: promotes the energy, vitality and brilliance of skin
  • Vegetable DNA: stimulates the renewal of young cells

Altaire will be sold exclusively at all BJ's Wholesale Clubs; more information for each product can be found online at http://www.altaireparis.com/. A smaller trial sized package will also be available for sale to Members in order to introduce the new product line and regimen. This package will include a Cream Cleanser & Firming Facial Toner (1.7 oz), Time Fighting Eye Cream (.17 oz), Youth Vitamin Day Cream (0.7 oz), and a Repairing Night Cream (0.7 oz). Retail price is $12.99.

About BJ's Wholesale Club

Headquartered in Natick, Massachusetts, BJ's Wholesale Club, Inc. is a leading operator of warehouse clubs in the eastern United States. The Company currently operates 159 clubs and 86 gas stations in 16 states. For more information about BJ's, please visit http://www.bjs.com/.

SOURCE: BJ's Wholesale Club

CONTACT: Teleia Farrell of BJ's Wholesale Club, +1-508-651-8661,
tfarrell@bjs.com