Press Release

BJ's Wholesale Club Adds Executive to Drive Digital Innovation

Naveen Seshadri named Vice President, Digital Commerce and Experience

February 7, 2018 2:35 PM EST

WESTBOROUGH, Mass., Feb. 7, 2018 -- BJ's Wholesale Club today announced the addition of Naveen Seshadri to its omnichannel team in the newly created position of VP, Digital Commerce and Experience.

"BJ's has made significant advancements in our omnichannel capabilities, and I'm pleased to have Naveen join our team," said Rafeh Masood, SVP, Chief Digital Officer at BJ's Wholesale Club. "Naveen has extensive experience in driving omnichannel transformations and his leadership will help as we work to deliver more to our members."

Seshadri will focus on the continued expansion of BJ's omni capabilities to offer members more convenience and value. He will lead digital customer experience strategy, e-commerce merchandising, digital marketing and digital insights and analytics.

Seshadri joins BJ's from Lonely Planet where he was Chief Operating Officer. At Lonely Planet, Seshadri was responsible for leading strategy and digital transformation. Prior to Lonely Planet, Naveen held senior management positions at Sears Holdings, running product strategy and analytics initiatives.

Seshadri holds a Master of Business Administration from Duke University; a post-graduate degree in Financial Management from Annamalai University; and a Bachelor of Arts in English Literature from Loyola College – University of Madras, India. He also holds two U.S. patents – a continuous automated worker feedback system and a learning management system.

About BJ's Wholesale Club, Inc.
Headquartered in Westborough, Massachusetts, BJ's Wholesale Club is the leading operator of membership warehouse clubs in the Eastern United States. The company currently operates 215 clubs and 133 BJ's Gas® locations in 16 states. 

BJ's provides a one-stop shopping destination filled with top-quality, leading brands, including its exclusive Wellsley Farms® and Berkley Jensen® brands, along with USDA Choice meats, premium produce and delicious organics, many in supermarket sizes. BJ's is also the only major membership warehouse club to accept all manufacturers' coupons.

Visit, and for exclusive content find us on Facebook, Twitter, Pinterest and Instagram. BJ's is wholly owned by affiliates of Leonard Green & Partners, CVC Capital Partners and its management team.
SOURCE BJ's Wholesale Club

For further information: Kristy Houston,, 774-512-5086