Press Release

Back to School Eyewear -- A New Fashion Accessory in the Classroom

BJ's Optical(TM) Outfits Students With Trendy and Affordable Frames to Help Kids See Clearly

July 31, 2006 8:20 AM EDT

NATICK, Mass., July 31, 2006 -- There was a time when wearing eyeglasses wasn't considered the "coolest" thing to do, but times have changed and now eyeglasses are fast becoming a popular fashion accessory. BJ's Optical at BJ's Wholesale Club has today's hottest trends in back to school eyewear for students at affordable prices, including designer close-outs for 30-60% less than other retail stores. From two-toned colors to sophisticated wire frames, BJ's Optical has what kids need to see clearly this school year.

"Eyeglasses are a necessity for many students and have become a major fashion accessory over the past year," said Yvon Wagner, BJ's Optical spokesperson. "Students need the functionality of their eyeglasses but want them to be colorful and fashionable, which can often be expensive. At BJ's Optical, parents will be pleased to see the value in the selection, quality and price."

Stress-Less! -- Mom and Dad no longer have to worry about their child throwing their eyeglasses into their backpack and damaging the frames thanks to new technology called Flexibles(TM). These frames are made out of a memory metal which minimizes frame breakage due to the added flexibility in the bridge and temples. Perfect for those children whose glasses see a lot of wear and tear throughout the day.

Fashion Forward -- Teens and tweens will flip for the cool shapes and colors of eyewear from Mary-Kate & Ashley(TM), DNATM and Seventeen(TM). Rectangle-shaped, plastic frames can be found in fun, two-toned color combinations such as black and orange, coffee and cream and sapphire and sand.

Oval shaped, wire frames can be found in periwinkle, pink, raisin, bronze and burgundy and are lightweight. They're perfect for both girls and boys.

Little Peepers -- Students as young as five years old can show off their own sense of style while displaying their favorite cartoon character. Bubble Buddy(TM) from Nickelodeon(TM) is a smoky grey wire frame style which displays the familiar Sponge Bob Square Pants(TM) character as a lens decal.

According to the American Optometric Association, children should have an eye exam by no later than 6 months old, then again by age 3, and just before starting school. School-age children need an exam every two to three years after that if they have no visual problems. But if your child requires glasses or contact lenses, schedule visits every 12 months. Select BJ's Optical locations offer eye exams from independent Doctors of Optometry.

One, Two, Three, Contact -- For those who choose not to wear traditional eyeglasses, contact lenses are popular even with preteen children. There are many different types to choose from including color contacts, which enhance or

change eye color or disposable lenses, which eliminate the hassle of daily cleanings.

BJ's Optical has frames that can fit children as young as four years old and experienced BJ's Opticians will fit them with the right frame to fit their face shape. All 150 locations also offer free cleanings and adjustments. To contact your local BJ's Optical Center at BJ's Wholesale Club visit

About BJ's Wholesale Club

Headquartered in Natick, Massachusetts, BJ's Wholesale Club, Inc. is a leading operator of warehouse clubs in the eastern United States, with 165 Clubs and 88 gas stations in 16 states. For more information about BJ's, please visit


SOURCE: BJ's Optical

CONTACT: Sharyn Frankel of BJ's Optical, +1-508-651-8534,